Baron Wolman—Frank Zappa on tractor, 1968, Los Angeles
Suki Hill—Michelle Phillips, 1967, Monterey Pop Festival
Baron Wolman—Big Brother & The Holding Company, 1968, Palace of Fine Arts
Baron Wolman—Richie Havens, 1968, Fillmore West, San Francisco
exhibition
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07.01.20 - 09.13.20

California Rocks! Photographers Who Made The Scene, 1960-1980

California Rocks! Photographers Who Made The Scene, 1960-1980, is the first museum exhibition that celebrates the role that photographers and the images they created play in the history of West Coast rock ‘n’ roll culture. More than 60 photographs in the exhibition capture not only the rock scene in California, but also the social and cultural landscape of the Golden State during rock’s heyday.

Curated by author and former San Francisco Chronicle music critic Joel Selvin, the exhibition examines the photographers who “shot,” and also “made” the scene of California rock ‘n’ roll photography in the 1960s and ’70s. “These photos are so great, you can see the music. And there will be a lot of famous people on the walls, but the real star is California,” said Selvin.

The exhibition features the top photographers of this genre, including Beth Sunflower Bagby, Joel Bernstein, Henry Diltz, Herb Greene, Suki Hill, Jim Marshall, Baron Wolman, Michael Zagaris, and more. Remarkable photographs reveal the magic and mystic of the first 20 years of California’s rock ‘n’ roll scene. Selvin is a great choice for curating this exhibit due to his deep knowledge of the subject matter from years of chronicling the music scene here in the Bay Area. Drawing largely from deep collections of local scenesters Rick Swig and Nion McEvoy, this is a not-to-be-missed display.

The photography includes images of artists such as Janis Joplin, Grateful Dead, Crosby, Stills Nash and Young, Tom Petty, Rolling Stones, Bonnie Raitt, Linda Ronstadt, Emmy Lou Harris and Jackson Browne, to name a few.

An amazing array of images, California Rocks! evokes the sound and scene of the times. Click below to join journalist and curator Joel Selvin on an exclusive walk-through of the exhibition or watch the Exhibition Film produced by Adventure Pictures including interviews with Joel Selvin, Joel Bernstein, Michael Zagaris and Amelia Davis from the Jim Marshall Photography Archives.

Curator’s Tour

Exhibition Film

Exhibition Catalog

Exhibition support is provided by:

Diana Bugg & Jim Bertlesman
J.O. Tobin II
Sheila Martin-Stone

“The images and photographers in the exhibition make it clear why California was at the epicenter of cultural and social change during rock’s golden age.”
— Linda Keaton, SVMA Executive Director